Inforum — A customer conference experience
OVERVIEW
Inforum is Infor’s largest annual event. During this large event, Infor interfaces with thousands of customers, prospects, analysts, and the press to showcase new ideas, demo new products, and provide training.
The creative team worked tirelessly months ahead of the event to create pre-show marketing assets: web presence, event app, social posts, video reels, environmental designs, general session keynote presentations, videos, interactive features, branded collateral, and on-site creative logistical support.
My role
Brand design, illustration, digital design & environmental design
CREATIVE DIRECTION
Erik Hageman, Josh Davis & Nan
De
DESIGNERs
Melissa, Dani, Dan, AnneMarie, Chris, Susan, Alicia, Ric, Rachel, Lance, & Danielle
Video & Animation
Peter G., Peter H., Julian, Adam & Molly
Brand Identity 2016-2018
Early on, the creative team established a set of guidelines to codify the look and feel of Inforum. This allowed our production design team to execute at a high standard with velocity.
Illustrative storytelling
As the lead illustrator, one of my roles was to represent software functionality with simplified iconography humanizing Infor's brand.
Digital presence
Creation of digital assets to help tell a cohesive story for all pre-marketing materials and the event app.
Environmental design
Creation of the on-site experience— impactful visual branding, intuitive way-finding, and captivating general session keynote presentations.
Inforum 2016 Recap video
