Sumall’s digital brand presence

OVERVIEW

As a small startup, SumAll automates operations for independent businesses using the power of data and AI. Our product connects data from more than 40 platforms (revenue, web analytics, social, and email marketing) to generate and post the optimal social media content to drive business success.

The brand team owned many consumer-facing surfaces from all website elements, emails, and blog pages. Our role was to tell a cohesive story in a straightforward manner that led to an increase in conversions.

THE PROBLEM

As a new startup, part of our strategy was concise storytelling to allow future customers to understand the product as quickly as possible and convert to a paying customers. Some weeks were better than others, based on data we collected internally. However, many people were landing on our site and not converting to customers due to design, content, and our sign-up form complexities. We needed to evolve.

My Role

Brand visual designer

CREATIVE DIRECTION

Chris Jadatz

CONTENT DESIGNER

Mark Uzunian

FRONT END ENGINEER

David

OUR SOLUTION

Rounds of design exploration and experimentation based on data-driven decisions led us to constantly evolve our web presence via multiple UX/UI changes. We would A/B test design buttons, layouts, content, visual graphic styles, and form fields until we felt confident we presented our consumers with the most user-friendly and straightforward design to increase conversions.

OUR VISION

We continued to push our marketing vision and showcase the team's passions through the company and team pages. We used this opportunity to work with our cross-functional partners, pushing the boundaries of our web pages.

OTHER WORK

As part of the marketing team, we wanted to create value for our customers. One way of doing that was by creating marketing resource pages. These pages provided guides and resources to our customers by using the data we had on hand and the expertise of our marketing experts.

EXTRAs

As part of the marketing team, we owned and ran all Marketo emails and specific product landing pages that introduced new products.

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